The new stores will be located close to each other within the mall, situated amongst the pre-existing business landscape. “Shoppers are always looking for the newest in brands, and we certainly are able to give that to them,” Smith said. They recently opened a store in Buffalo and now, they’re arriving in the Capital Region to sell products for men, women, children, and people of all ages.
They reach consumers with over 400 stores worldwide with even further expansion in mind. When Primark opens this winter at Crossgates, shoppers will find homeware, clothing, and everyday essentials sold at inexpensive prices. At ready-to-wear prices, they draw inspiration from the latest couture, runway and street-style fashion. Since its launch in 2010, Lovisa has been a jewelry store that sells necklaces, earrings, bracelets, rings, and other on-trend accessories ranging from a $20 price point and under. “These two brands may not be as recognizable as other brands in the Capital Region, but they are certainly making a name for themselves, and we have no doubt they will continue to do that here at Crossgates,” Marketing Director for Crossgates Jennifer Smith said.Ĭrossgates shoppers can expect to see Lovisa opening up late this summer or early fall.
GUILDERLAND – Coming this year, shoppers of the Capital District will have two new fashion choices as Lovisa and Primark make their debut at Crossgates Mall.
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